Venture Concept No. 2

Opportunity

I currently live in Florida, as I have for much of my life, and one of the main problems I find in getting ready for the day here is that the temperature is severely bipolar. It can be very cold in the mornings causing you to need a sweater, then four hours later you’re sweating because you wore too thick of clothing and it is not 20 degrees warmer. Now my main focus would be Floridians, but throughout my travels I have realized that this is a popular phenomenon in other various places around the world as well. I would be able to focus on students in the University of Florida area at first, because I know they are going through the same things I am, because most have said so. Most people are just ignoring this need and they dress for the warmer part of the day and suffer through the colder parts, or they will do the reverse and dress warm then end up all sweaty at the end of the day. I think that this window will be open for pretty much as long as humans exist. It may not be in the same place, but it is an inevitable part of life on this planet. Most of the time people just use easier to remove sweaters to keep warm and just take it off when they are no longer cold. I don’t think that they are too loyal to this system, and with time and seeing this product I think I could bring them over to my side!

Innovation

I would be able to develop a clothing line that would keep you comfortable throughout the day, while also being attractive and keeping up with today’s fashion needs. It is important to be comfortable throughout the day, and having clothing that will regulate your body temperature as the day goes on would only make life that much easier. I would start off with just shirts, and if that worked out I could branch off of that and actually develop a brand for myself. I would need to come up with a cool symbol of some kind in order to make marketing that much easier. I feel like I would be able to see this for about the same amounts that the big sport companies sell their clothes. I would at first make it less expensive so I could gain popularity, but then I would be able to also create shoes and other accessories that would be beneficial and could sell them for the same amounts as well. Having this type of clothing would not only prove useful to public populations, but the technology could be used in other parts world, and who knows maybe the government would find a nifty use for it!

Venture Concept

The use of this product will make getting ready in the mornings for school or whatever a much less difficult task and people will have a lot less to worry about. I think that customers would buy this because they don’t like fighting the elements, and it really does just make the whole getting ready in the mornings process a whole lot simpler. Like I said earlier it is very important to stay comfortable throughout the day! My competitors would be fishing companies who sell thermal shirts to fishermen, as well as maybe Nike and Reebok. Even though these are pretty great companies I don’t think it would be too difficult to convert them. They will see the benefits and be all for it! Customers will see this new item and be impressed with how useful it is, but also how well it looks because I intend to try to keep with some styles of fashion. I would start this business concept in Gainesville because I know there are a lot of people here who would be willing to try out the product, and after that then maybe could see about spreading to other parts of Florida. And if all that succeeds we could maybe go for the West and maybe branch out into different countries. At the start of the company I do not see much need for a website and being able to ship things in packaging, but after the spread works out then I can see how it would in fact be necessary. With a wider knowledge of the product online more cities are bound to want one and that would definitely help the spread of the company. The number of employees would at first be a smaller number, but naturally with more stores and larger stores more employees would become necessary. I would pay employees based on the stereotypical “the higher up you are the more money you get” with equal opportunity for everyone to reach higher statuses in my company.

Three Minor Elements

First I think my most important resources are my friends and family. Some of them actually know about this kind of technology, while others even own their own businesses. So no matter what I do I will always have someone there helping me go through whatever it is that I have got to go though, so that is pretty cool in my personal opinion. Like I kind of mentioned earlier the next thing for my concept would be adding different types of clothing and maybe even some nifty shoes that kind of go with my idea. The possibilities are endless. I will probably ask customers though what they think should be next, it’d be good to get their opinions f they are going to be buying the stuff.

In all honesty I am not sure what is next for me, I am a take time as it goes kind of person. I will always keep going on with life and I will always overcome any troubles that are in my way. That is a good thing right?

I did have some comments on my post last time that I am not entirely sure how to answer, but I did my best in order to change what needed to be change by clearing up my ideas a bit more. I was able to give a bit clearer idea than what I said last time, and I kept with my style because people commented that they liked it.

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